WestShore Public Relations is a full-service public relations, social media and marketing communications firm founded by Mike DeVilling in 2019. The firm provides strategic communications planning and execution in the automotive, real estate and energy sectors.
Of course, that’s just the generic description.
Hustle. Service. Passion for seeing clients win.
What does this mean in the real world? It’s staying up for 37 hours straight to help a client finalize details for a huge trade show announcement. It’s working eight hours on a project in London, then hopping on the phone to work another eight hours on a crisis for a client in Phoenix.
It’s the extra call to a reporter, the digging for one more detail that will set a client apart, it’s finding the right audience online and helping fuel their fire for your product or service.
If you want a firm that will out work and out hustle everyone else, give us a call.
When Mike DeVilling was a young boy, his family went on vacation, renting a cottage on Bear Lake, Michigan’s west shore. That cottage and that lake provided joy and meaning for Mike and his family for more than 40 years.
Now, he is building a company that provides joy and meaning to employees and clients alike. WestShore is his metaphor for helping realize that dream.
As part of Catholic Central's annual GDK Day, CBS Detroit interviewed students and the volunteer organization about the importance of giving back to those in need.
Blood Cancer Foundation of Michigan (BCFM) patient Paris Jones shares his journey with viewers and how BCFM has he helped his family along the way.
WestShore client Lakeland Fresh Farms, a local hydroponic farm specializing in greens and herbs, announced it will partner with Forgotten Harvest to donate its excess food supply to feed Michigan's most vulnerable residents.
WestShore client Anissa Lea showcases her talents on WXYZ-TV ahead of her first live performance at the Detroit Jazz Festival, earning the title as youngest artist to perform to date at the renowned music festival.
WestShore client, Downey's Potato Chips' General Manager Kali Bagley appeared on Fox 2 Detroit with Charlie Langton to show audiences the Downey's difference and the fun recipes to try at home during National Potato Month.
WestShore client, RapidRecon's CEO Dennis McGinn, provides Automotive News with an OpEd on how dealers can build trust with customers though much of the vehicle shopping process has moved online.
WestShore client and legal tax experts, Levy & Associates, discuss why the senate's approval of $80 billlion in IRS funding could impact everyday Americans.
WestShore worked with DBusiness Magazine to feature Downey's Potato Chips General Manager Kali Bagley in its spring 2023 print issue. The article highlights Downey's growth and positions the brand as quickly becoming a statewide staple.
The Detroit Free Press sits down with Catholic Central's Quiz Bowl team.
Catholic Central was featured in a Hometown Life spotlight about the school's mission to certify every student in CPR by 2026.
WestShore client, AutoAp, interviews with Wards Auto on how dealers can be alerted of recall issues, allowing them to collect OEM repair fees, saving dealerships hundreds of thousands of dollars.
Mike DeVilling likes to run marathons. Yes…it’s a crazy hobby. But, it’s the perfect metaphor for what he brings to his clients each and every day.
Marathon training takes discipline. It takes energy. It takes focus. It takes determination, resiliency and toughness.
These same attributes come in handy in the business world. Developing and implementing a successful long-term communication plan takes the same focus and determination as running a marathon. Mike has put these lessons to work every day for more than 30 years.
From startups to Fortune 500 companies, and from consumer initiatives to highly targeted B2B campaigns, Mike has driven client strategy, media relations and social media results in the automotive, real estate, health care, energy, technology and professional services sectors.
He’s helped build start-ups into recognized brands. He’s helped make some of Detroit’s most important events major players on a world stage.
If you want someone who will constantly go the extra mile for your organization, give him a call.
Kam Carman is a long-time broadcast journalist based in Detroit. During her 25-year on-air career, Kam covered nearly ever facet of life in Southeast Michigan, developing an understanding for the culture, traditions and people that make our region so unique. Her understanding of major broadcast news operations provides unique insights that help our clients generate positive coverage.
Following her broadcast career, Kam dove headfirst into her first foray into entrepreneurship. She was the founder and Executive Producer of PBS Television Show Dine and Dish Nation, an inside look at the Detroit restaurant scene. She also has held marketing and communications positions in the health care industry.
For WestShore Public Relations, she currently heads broadcast media relations for the agency’s clients. She is leading a national media relations push for the American Cancer Society, shining a light on the need for early cancer screenings and proper nutrition as critical life-saving steps. In addition, she will assist with the agency’s media training services, sharing her broadcast expertise to help executives maximize their media interview opportunities.
Kam is a graduate of Northern Arizona University.
As an account supervisor at WestShore PR, Rachel Slotnick thrives when she is moving the needle for clients. Rachel’s breadth of experience working across various categories from entertainment, to education, to automotive, make her an excellent partner for driving brand recognition for clients.
As a storyteller, she positions clients as thought-leaders in their respective industries, while simultaneously project managing her clients’ scope of work. She is results oriented and driven by timelines to achieve success. Rachel’s tailored experience of project management, crisis communications, media relations and social media strategy make her a unique fit to lead WestShore clients to their desired results.
In her previous role, Rachel managed the communications team for Michigan’s largest public school district at the height of education reform in the United States.
In her spare time, you can find her outdoors with her family, experimenting with new recipes in the kitchen, or visiting a country on her bucket list. Rachel graduated from Central Michigan University, where she earned a Bachelor of Arts in integrative public relations, and a double minor in journalism and marketing.
“Mike DeVilling has been a trusted advisor to Kinloch Partners since our founding. He has provided counsel and execution in our media relations and social media efforts from our start-up to our pending Regulation D offering. We look forward to working with WestShore as we continue to expand our real estate holdings throughout the Southeast and beyond.”
“I’ve worked with Mike DeVilling in various capacities for more than 20 years. His industry knowledge and media connections have been instrumental in helping the Experian Automotive marketing team build our reputation in the auto industry. His professionalism, insightful council and high-touch service make him an ideal partner. We look forward to working with WestShore to help grow our business.”
"What an honor and a joy it is to work with a company that echos and exudes the same qualities that we strive to and that matches the level of passion that I have for my small business! It is not every day that you find a team that will do that. Feeling supported and valued every step of the way. So grateful my WestShore Team!!!"
We believe that a business with a great public relations team can make a great impact on the world. Take the first step: contact us, and together, we will help you get your message to the world.
199 West Brown Street, Suite 110, Birmingham, Michigan 48009, United States