What really sets WestShore apart?

Mike DeVilling likes to run marathons. Yes…it’s a crazy hobby. But, it’s the perfect metaphor for what he brings to his clients each and every day. 

Marathon training takes discipline. It takes energy. It takes focus. It takes determination, resiliency and toughness.

These same attributes come in handy in the business world. Developing and implementing a successful long-term communication plan takes the same focus and determination as running a marathon. Mike has put these lessons to work every day for more than 30 years.

From startups to Fortune 500 companies, and from consumer initiatives to highly targeted B2B campaigns, Mike has driven client strategy, media relations and social media results in the automotive, real estate, health care, energy, technology and professional services sectors. 

He’s helped build start-ups into recognized brands. He’s helped make some of Detroit’s most important events major players on a world stage. 

If you want someone who will constantly go the extra mile for your organization, give him a call. 

Kam Carman is a long-time broadcast journalist based in Detroit. During her 25-year on-air career, Kam covered nearly ever facet of life in Southeast Michigan, developing an understanding for the culture, traditions and people that make our region so unique. Her understanding of major broadcast news operations provides unique insights that help our clients generate positive coverage. 

Following her broadcast career, Kam dove headfirst into her first foray into entrepreneurship. She was the founder and Executive Producer of PBS Television Show Dine and Dish Nation, an inside look at the Detroit restaurant scene. She also has held marketing and communications positions in the health care industry.

For WestShore Public Relations, she currently heads broadcast media relations for the agency’s clients. She is leading a national media relations push for the American Cancer Society, shining a light on the need for early cancer screenings and proper nutrition as critical life-saving steps. In addition, she will assist with the agency’s media training services, sharing her broadcast expertise to help executives maximize their media interview opportunities.

Kam is a graduate of Northern Arizona University. 

As an account supervisor at WestShore PR, Rachel Slotnick thrives when she is moving the needle for clients. Rachel’s breadth of experience working across various categories from entertainment, to education, to automotive, make her an excellent partner for driving brand recognition for clients. 

As a storyteller, she positions clients as thought-leaders in their respective industries, while simultaneously project managing her clients’ scope of work. She is results oriented and driven by timelines to achieve success. Rachel’s tailored experience of project management, crisis communications, media relations and social media strategy make her a unique fit to lead WestShore clients to their desired results.

In her previous role, Rachel managed the communications team for Michigan’s largest public school district at the height of education reform in the United States. 

In her spare time, you can find her outdoors with her family, experimenting with new recipes in the kitchen, or visiting a country on her bucket list. Rachel graduated from Central Michigan University, where she earned a Bachelor of Arts in integrative public relations, and a double minor in journalism and marketing.